Class Time:     Autumn Semester, Tuesday 12.50~14.20             

Room:             AL174

Course Aims

This course aims to help develop students’ communication skills in English through examining and discussing English language advertisements - TV, radio and print. Each lesson has speaking and writing activities that are based on an aspect of advertising. In addition, students work together in small groups to devise an advertising campaign for a product of their choice, presenting their ideas to the rest of the class.

Format

Vocabulary test (advertising) ➤ Listening (lecture/video) ➤ Essays (CM descriptions/opinions) ➤ Discussions/role plays

Group project - 1. Analyse an English advertising campaign. 2. Choose a product or a cause/charity, then make a TV and radio advert for the product to be shown in class. Also, you need to make a poster/pamphlet for the product. You will present the advert, the poster/pamphlet and explain the product in class in July (20 minutes each group).

All class materials will be provided by the instructor

Homework

Learning Advertising Vocabulary, Weekly essay (200 words), Group project/presentation preparation

Schedule

1Introduction to Advertising

2Defining and positioning your message

3Designing your Advertising Campaign

4Print Advertising

5Persuasive writing / Collateral Advertising / Censorship

6Left & Right Brain / Presentation Preparation

7Presentations 1 – Analysing an advertising campaign

8Radio Advertisements / Phobias

9TV Advertisements 1

10TV Advertisements 2 / Age and Responsibility

11Market Segments - Gender

12Market Segments – Age Groups

13Voting and Elections 1

14Voting and Elections 2 1/ Presentation preparation

15Presentations 2 – Original Advertising Campaigns