Class description for Seminar in Marketing 1. Course objective and method The marketing seminar mainly focuses on current topics in marketing. The seminar is conducted in the form of lectures, discussions, case analyses, work on semester projects, and student presentations. The aim of the seminar is to familiarize students with current topics in marketing, as well as introducing methodologies applicable in research and academic writing. 2. Seminar contents Discussion topics in the marketing seminar will be announced at the beginning of the seminar. Prior discussion topics have included focus on e-commerce and Internet marketing, consumer behavior, and service marketing management. Seminar topics will be selected in consultation with students. 3. Teaching materials Required readings and teaching material will be announced at the beginning of the semester. 4. Grading Final grading will be based on seminar attendance, participation in discussions and a final seminar paper. The contents, the research and methodology applied in seminar papers will be taken into account in the final grade. Further details regarding the grading will be provided at the beginning of the course. 5. Remarks All seminar discussions will be conducted in English. Students must complete a seminar paper or research report as announced by the instructor at the beginning of the semester. This paper (or report) will be evaluated based on the contents, the research and methodology applied. Students are expected to be familiar with the APA style of academic writing and must have a working knowledge of computers and will have to use the Internet for their research. | |||||||||