分科会責任者：
近藤　公彦 KONDO，Kimihiko（小樽商科大学/ Otaru University of Commerce）
CLYMER，Neil（小樽商科大学/ Otaru University of Commerce）

講演者：
YOON, Ki Kwan（忠南大学校/Chungnam National University）
Title：Differences among American, European, and Asian Approaches to Marketing: Positioning Strategies, Impressive Exhibitions, and Targeted Marketing

KREUTZER, Ralf T（ベルリン経済・法律大学/Berlin School of Economics and Law）
Title：Global Marketing Strategy of one of the World´s Leader in Printing Technology “Heidelberger Druckmaschinen” – A Case Study