シラバス参照
シラバス参照
| 科目一覧へ戻る | 2025/03/14 現在 |
| 科目名／Subject | ビジネス経済学ＩＩ |
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| 担当教員（所属）／Instructor | 池田 真介 (商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2025年度／Academic Year 前期／Spring Semester |
| 開講曜限／Class period | 水/Wed 3 , 金/Fri 3 |
| 対象所属／Eligible Faculty | 商学部昼間コース／Faculty of CommerceDay School,商学部夜間主コース／Faculty of CommerceNight School |
| 配当年次／Years | 2年 , 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2025/02/18 | ||
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| 授業の目的・方法 ／Course Objectives and method |
This is the second half of the Business Economics series in the “glocal” education program at Otaru University of Commerce (OUC). The class accommodates YOUC international students and OUC regular students who wish to learn Business Economics in English. The main objective of this course is to provide you with some opportunities to learn the microeconomics of business enterprises and their competitive strategies based on the traditional economic theory of monopoly/oligopoly and recent insights from behavioral economics. I will follow my slides in class, but I will encourage your active participation by asking various questions and letting you do group work in class. You should know the basics of Business Economics I (BE1), such as monopoly pricing, price elasticity of demand, marginal revenue, marginal cost, etc., at the beginning of this class. I will briefly and selectively review them in the first couple of classes. If you have previously been exposed to (and understood) such knowledge, you are at a good advantage over your classmates without such knowledge. Regular classes will be “in-person”. The primary language in this course is English, and Japanese is a complementary language for reviews. I have an email account for you to send any assignments and questions: ikedainotaru3@gmail.com This course is quarterly with two sessions each week: one on Wednesday 3rd and another on Friday 3rd (12:50-14:20). The course spans from April 9th (Wed) to June 3rd (Wed), with the cancellation of classes on April 30th (Wed) and May 2nd (Fri) for the benefit of almost everyone. |
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| 達成目標 ／Course Goals |
I want you to become more familiar with economists’ ways of thinking about business issues from the viewpoint of optimality/incentive and efficiency for individuals and firms. Given assumptions on the competitive environment and information among them, you are supposed to apply your acquired knowledge to some business and managerial cases. This aspect distinguishes my class from most other courses in the Econ department. In particular, I will ask you to write a case report about an actual business (restaurant, souvenir shop, café, rotating sushi bar, etc.) that interests you. | ||
| 授業内容 ／Course contents |
Theory: 1. Review of Monopoly Pricing Rule. 2. Asymmetric Sunk Cost to Sustain Monopoly 3. Bertrand Competition as a “Price War”. 4. Product Differentiation as a survival strategy 5. Behavioral Economics (1) The replication crisis 6. Behavioral Economics (2) The anchoring effect 7. Behavioral Economics (3) TBA. Cases: 1. Hokkaido Chuo Bus’s reluctance to promote the “sea of clouds” on Mt. Tengu 2. The electric power market in the US and the capacity constraint 3. Coke vs. Pepsi 4. A bottle of wine made in Yoichi and in-class evaluation 5. Yoshinoya’s struggle to increase the unit price |
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| 事前学修・事後学修 ／Preparation and review class |
No particular ones are planned. | ||
| 使用教材 ／Teaching materials |
My slides (circulated for free) will be uploaded on Manaba regularly. I can adjust them appropriately if you are medically challenged. My slides are based on various references (you can find them in a printed syllabus I will upload on Manaba). I will reserve some of them on the entrance floor of the OUC library. | ||
| 成績評価の方法 ／Grading |
[1] Attendance (15%) [2] T/F Questions (20%) [3] In-class discussions and presentation (25%) [4] Final Group Report (40%) |
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| 成績評価の基準 ／Grading Criteria |
All previous students who attended as many classes as possible and submitted as many assignments as possible could pass this course. However, you must work harder to get an “A” grade. Here are some tips about each of the grading criteria. [1]: I will record your attendance through “Respon” on the Manaba system. [2]: You will have “T/F” questions after each “Theory” session. [3]: We will have several in-class discussions and perhaps one group-based presentation. [4]: You can work on this project in a group of three or four (TBD). |
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| 履修上の注意事項 ／Remarks |
If you wish to cancel your registration for this course, please do so from April 28th to May 7th. I cannot manage your petition for canceling this course after this period. Please remember that this schedule differs from canceling most other semester-wide courses (June 9th to June 13th). | ||
| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない／No | ||
| 授業実施方法 ／Method of class |
①面接授業／Face-To-Face class | ||
| 遠隔授業 ／Online class |
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| 追加情報 ／Additional information |
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| 追加情報の詳細 ／Detailed information on additional information |
A case study of a company in Hokkaido | ||
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シラバス作成のためのガイドラインに従って作成した ／made this syllabus according to the guidelines |
はい/YES |
| No. | 回（日時） ／Time (date and time) |
主題と位置付け（担当） ／Subjects and instructor's position |
学習方法と内容 ／Methods and contents |
備考 ／Notes |
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| 該当するデータはありません | ||||