シラバス参照
シラバス参照
| 科目一覧へ戻る | 2025/03/14 現在 |
| 科目名／Subject | 英語IIA4（E262A4） |
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| 担当教員（所属）／Instructor | ホルスト マーク (商学部) |
| 授業科目区分／Category | 昼間コース 外国語科目等 |
| 開講学期／Semester | 2025年度／Academic Year 後期／Fall Semester |
| 開講曜限／Class period | 水/Wed 3 |
| 対象所属／Eligible Faculty | |
| 配当年次／Years | 2年 , 3年 , 4年 |
| 単位数／Credits | 1 |
| 研究室番号／Office | ホルスト マーク |
| オフィスアワー／Office hours | ホルスト マーク |
| 更新日／Date of renewal | 2025/02/14 | ||
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| 授業の目的・方法 ／Course Objectives and method |
This course aims to improve your English communication skills through: • Studying print, audio and video advertisements. • Designing an original advertising campaign to advertise a specific product - making a video commercial and a printed advertisement. • Learning about and practicing presentation skills in class. • Writing essays on class topics. |
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| 達成目標 ／Course Goals |
By the end of this course students will be able to • Understand and explain the principles, purposes and intentions of advertising. • Discuss their opinions about the issues concerned with advertising in English. • Create a small marketing campaign to advertise a product or service of their choice. • Present their advertising campaign to the class in a persuasive way in English. |
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| 授業内容 ／Course contents |
Weekly Contents • Checking advertising vocabulary. • Discussions, presentations, developing persuasion and advertising strategies. • Homework: reading and writing assignments; preparing project. Group Project • Investigate and analyse an advertising campaign. Present findings to the class. • Choose a product/service and design an advertising campaign for it. • Design and make a flier/pamphlet and TV advert for your group's product/ service and give a 20-minute presentation of your campaign. 1 Introduction to advertising 2 How advertising works 3 Designing an advertising campaign 4 Print advertising 5 The rise of modern advertising 6 Left and right brain / Presentation preparation 7 Presentation 1 – Analysing an advertising campaign 8 Video advertisements 9 Family Cohorts: single v married 10 Generational cohorts: ageism 11 The Age of Majority 12 Censorship & Free Speech 13 Voting and Elections 1 14 Presentation preparation 15 Presentation 2 – Original Advertising Campaign 16 Presentation 2 – Original Advertising Campaign |
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| 事前学修・事後学修 ／Preparation and review class |
This class requires preparation time outside class every week for written homework and group projects: • Studying vocabulary • Essays on class topics • Preparing for presentations |
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| 使用教材 ／Teaching materials |
• Online English language advertisements • Weekly handouts containing news articles and reading texts concerned with advertising. |
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| 成績評価の方法 ／Grading |
• Vocabulary tests (x8) 15% • Writing assignments (x4) 25% • Presentation 1 & Report 25% • Presentation 2 & Report 35% |
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| 成績評価の基準 ／Grading Criteria |
Written assignments are graded as follows: • How well the essay answers the essay topic • English fluency and accuracy • Persuasiveness of the argument • How well the essay conforms to academic writing conventions. Presentations are graded as follows: • Successful completion of research task. • English fluency & accuracy • Organisation of the content (coherence) • Communication skills - persuasiveness and use of visual aids. |
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| 履修上の注意事項 ／Remarks |
• The medium of instruction of this course is English. • The absence limit for this course is 3 classes. |
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| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない／No | ||
| 授業実施方法 ／Method of class |
①面接授業／Face-To-Face class | ||
| 遠隔授業 ／Online class |
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