シラバス参照
シラバス参照
| 科目一覧へ戻る | 2024/03/22 現在 |
| 科目名／Subject | ビジネス経済学ＩＩ |
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| 担当教員（所属）／Instructor | 池田 真介 (商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2024年度／Academic Year 後期／Fall Semester |
| 開講曜限／Class period | 月/Mon 4 , 木/Thu 1 |
| 対象所属／Eligible Faculty | 商学部昼間コース／Faculty of CommerceDay School,商学部夜間主コース／Faculty of CommerceNight School |
| 配当年次／Years | 2年 , 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2024/02/28 | ||
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| 授業の目的・方法 ／Course Objectives and method |
This is the second half of the Business Economics series in the “glocal” education program at Otaru University of Commerce (OUC). The class accommodates both YOUC international students and OUC regular students who wish to learn Business Economics in English. The main objective of this course is to provide you with some opportunities to learn the microeconomics of business enterprises and their competitive and behavioral strategies based on the oligopoly theory. I will follow my slides in class (to be circulated for free), but I will encourage your active participation by asking various questions and letting you do group work in class. You should know the basics of Business Economics I (BE1), such as monopoly pricing, price elasticity of demand, marginal revenue, marginal cost, etc., at the beginning of this class. I will briefly and selectively review them in the first couple of classes. If you have previously been exposed to (and understood) such knowledge, you are at a good advantage over your classmates without such knowledge. |
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| 達成目標 ／Course Goals |
I want you to become more familiar with economists’ ways of thinking about business issues from the viewpoint of optimality/incentive and efficiency for individuals and firms. Given assumptions on the competitive environment and information among them, you are supposed to apply your acquired knowledge to some business and managerial cases. This aspect distinguishes my class from most other courses in the Econ department. In particular, I will ask you to write a case report about an actual business (restaurant, souvenir shop, café, rotating sushi bar, etc.) of your strong interest. | ||
| 授業内容 ／Course contents |
1. Theory-1: Review of Monopoly Pricing Rule. 2. Theory-2: Cournot competition. 3. Case-1: Coke vs. Pepsi. 4. Theory-2: Bertrand Competition as a “Price War”. 5. Theory-3: Product Differentiations. 6. Case-2: Differentiated wheelchair industry 7. Theory-4: Exploiting naïve consumers 8. Case-3: Naïve consumers and behavioral marketing strategies 9. Theory-5: Price discriminations in a price war The rest: some behavioral economic issues. Regular classes will be “in-person”: they will turn to online sessions only if any unexpected social turmoil emerges (e.g., a global pandemic, natural disaster, war, etc.) I have an email account for your quick communications with me: ikedainotaru3@gmail.com You should submit your homework assignments, questions, etc., to this account. This course is quarterly with two sessions each week: one on Monday 4th (14:30-16:00) and another on Thursday 1st (8:50-10:20 ☹), and the course spans from November 18th (Mon) to January 13th (Thu), with 6 Monday sessions and 7 Thursday sessions because January 13th (Mon) will be a national holiday. I may have a makeup Zoom session and another in-person session (TBD). I will assign you a take-home midterm exam sometime in the beginning of December (due in the beginning of January), and the final case report in the middle of January (due in the beginning of February). |
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| 事前学修・事後学修 ／Preparation and review class |
No particular ones are planned. | ||
| 使用教材 ／Teaching materials |
I can adjust them appropriately if you are medically challenged. My slides are based on various references. I will let you know them in a printed version of the syllabus, to be circulated through Manaba just before the beginning of the course. |
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| 成績評価の方法 ／Grading |
[1] Attendance (10%) [2] Homework Assignments (20%) [3] Midterm Exam (30%) [4] Final Case Report (40%) |
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| 成績評価の基準 ／Grading Criteria |
All previous students who attended as many classes as possible and submitted as many assignments as possible could pass this course. However, you must work harder to get an “A” grade. Here are some tips about each of the grading criteria. [1]: I will circulate the attendance sheet at the beginning of each session. [2]: You will have homework of a “T/F” style after each “Theory” session. [3]: The midterm exam will be analytical and of a “take-home” style. TBD later. [4]: The final report will be about an actual business of your vital interest. I will allow you to work on this project in a group (of two or three students). |
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| 履修上の注意事項 ／Remarks |
It is unusual for me to offer BE-2 in the winter quarter. This is due to my sabbatical leave from October 2023 to September 2024, so those who took my BE-1 in 2023 had no chance to take BE-2 in the first semester of 2024. I will have another BE-2 in the next semester as a regular schedule. If you wish to cancel your registration for this course, please do so from December 18th to 24th. I cannot manage your petition for canceling this course after this period. Please remember that it is different from the schedule of canceling most other semester-wide courses (November 20th to 26th). |
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| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない／No | ||
| 授業実施方法 ／Method of class |
①面接授業／Face-To-Face class | ||
| 遠隔授業 ／Online class |
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