シラバス参照
シラバス参照
| 科目一覧へ戻る | 2023/08/21 現在 |
| 科目名／Subject | 国際市場戦略／International Market Strategy |
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| 担当教員（所属）／Instructor | プラート カロラス (商学部) |
| 授業科目区分／Category | 現代商学専攻博士前期課程 基本科目 |
| 開講学期／Semester | 2023年度／Academic Year 前期／Spring Semester |
| 開講曜限／Class period | 水/Wed 2 |
| 対象所属／Eligible Faculty | 商学研究科現代商学専攻博士前期課程／Graduate School of CommerceGraduate School of Commerce Major in Modern Commerce |
| 配当年次／Years | 1年 , 2年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2023/02/27 | ||
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| 授業の目的・方法 ／Course Objectives and method |
Since the advent of Japan as one of the world’s top economic powers during the latter part of the twentieth century, academic and journalistic interest has focused on uncovering and explaining the characteristics of Japanese corporate business and marketing methods. Especially during the 1980s and 90s, many experts sought to unravel the secrets behind the success of Japanese marketers in foreign markets and tried to explain the peculiarities of the Japanese market to foreign marketers. Despite a recent shift of attention from Japan to China —because of the economic ascendance of China on the one hand and the relative decline of the Japanese economy on the other— Japan remains one of the world’s largest and most sophisticated markets and remains a very important but difficult market for many foreign marketers. In this course we will take an in-depth look at relevant characteristics of marketing, distribution, advertising, and consumer behavior in Japan. Our primary focus will be on the characteristics of Japanese consumers, how these characteristics have evolved over time, and how consumer behavior affects the various aspects of corporate marketing strategies and tactics of both Japanese and foreign companies operating in the Japanese market. This course will show that in the 21st century the characteristics of Japanese marketing and consumer behavior continue to evolve and constitute a moving target for domestic and foreign-affiliated companies alike. The course is organized around student presentations and class discussion of key readings from the relevant English-language academic literature. |
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| 達成目標 ／Course Goals |
Upon the completion of this course, students are expected to be able: • To understand cross-cultural analysis, explain and apply the Hofstede framework of national culture, and critically examine the Western and Eastern approaches to cultural change •To understand and discuss the characteristics of a range of aspects pertaining to marketing and consumer behavior in Japan • To discuss how these characteristics have evolved over time • To evaluate the opportunities and pitfalls of the Japanese market for foreign-affiliated and Japanese companies |
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| 授業内容 ／Course contents |
Session 1: Cross-cultural analysis Session 2: Cross-cultural analysis Session 3: Characteristics of Japanese Marketing and Culture Session 4: Characteristics of Japanese Marketing Session 5: Characteristics of Japanese Marketing: New Product Planning Session 6: Characteristics of Japanese Marketing: Marketing research Session 7: Characteristics of Japanese Consumers Session 8: Characteristics of Japanese Consumers Session 9: Characteristics of Japanese Distribution: International retailers Session 10: Characteristics of Japanese Distribution and Retailing: International retailers Session 11: Characteristics of Japanese Distribution and Retailing: convenience stores Session 12: Characteristics of Japanese Branding and Advertising Session 13: Characteristics of Japanese advertising Session 14: Characteristics of Japanese advertising Session 15: Characteristics of Japanese advertising agencies |
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| 事前学修・事後学修 ／Preparation and review class |
Preparation: Students are required to read assigned materials and complete any preparatory tasks prior to each class. Review: Students are expected to review the materials covered in class and utilize this accumulated knowledge when presenting, participating in class, and writing the final report. |
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| 使用教材 ／Teaching materials |
The instructor will distribute the listed readings to participants at the start of the course. | ||
| 成績評価の方法 ／Grading |
Class participation and contribution (including attendance): 20％ Presentations: 30％ Final report: 50％ |
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| 成績評価の基準 ／Grading Criteria |
A (90-100): Demonstrates excellent understanding of the course content as well as excellent ability to critically read, creatively discuss, and comprehensively and coherently write about it. B (80-89): Demonstrates very good understanding of the course content as well as very good ability to critically read, creatively discuss, and comprehensively and coherently write about it. C (70-79): Demonstrates good understanding of the course content as well as good ability to critically read, creatively discuss, and comprehensively and coherently write about it. D (60-69): Demonstrates satisfactory understanding of the course content as well as satisfactory ability to critically read, creatively discuss, and comprehensively and coherently write about it. F (0-59): Demonstrates unsatisfactory understanding of the course content as well as unsatisfactory ability to critically read, creatively discuss, and comprehensively and coherently write about it. |
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| 履修上の注意事項 ／Remarks |
Before each session, all participants are required to read the assignment for class discussion. Every week a different participant will present the readings for that week and to moderate the class discussion. Class discussion in principle will be in English but may be complemented by discussion in Japanese to accommodate linguistic capabilities of the participants. At the end of the course, participants will individually submit a report in English or Japanese in which they critically discuss and synthesize the readings. | ||
| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない／No | ||
| 授業実施方法 ／Method of class |
①面接授業／Face-To-Face class | ||
| 遠隔授業 ／Online class |
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