シラバス参照
シラバス参照
| 科目一覧へ戻る | 2024/01/31 現在 |
| 科目名／Subject | ビジネス経済学Ｉ |
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| 担当教員（所属）／Instructor | 池田 真介(商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2023年度／Academic Year 前期／Spring Semester |
| 開講曜限／Class period | 月/Mon 5,金/Fri 4 |
| 対象所属／Eligible Faculty | 経済学科 |
| 配当年次／Years | 1年,2年,3年,4年 |
| 単位数／Credits | 2.0 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2023/02/28 | ||
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| 授業の目的・方法 ／Course Objectives and method |
1. Course Descriptions and Objectives This is the first half of the Business Economics series in the “glocal” education program at Otaru University of Commerce (OUC). The class accommodates both YOUC international students and OUC regular students who wish to learn concepts of business economics in English. The main objective of this course is to provide you with some opportunities to learn the microeconomics of business enterprises and their pricing strategies based on the theory of monopoly. I will follow my own slides in class, but I will encourage your active participation by asking various questions. I do not assume your previous knowledge about elementary microeconomic courses (e.g., Introduction to Economics I (経済学入門1) in the spring semester for freshmen). However, you are in a relatively advantageous position if you have such exposure previously or simultaneously. |
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| 達成目標 ／Course Goals |
2. Course Goals I want you (a) to become more familiar with microeconomic ways of thinking about business issues from the viewpoint of optimality/incentive and efficiency for individuals and firms given assumptions on the competitive environment and information among them, and (b) to apply this acquired knowledge to some business and managerial cases. The second aspect distinguishes this class from most other economics courses. In particular, I will ask you to write a case report about an actual business (restaurant, souvenir shop, café, rotating sushi bar, etc.) of your strong interest based on the knowledge you will learn in the class. |
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| 授業内容 ／Course contents |
3. Course Contents (planned and not finalized) 1. Theory-1: The Market Demand Curve. 2. Theory-2: The Production Cost. 3. Case-1: Economies of Scale and Price vs. Average Cost. 4. Theory-3: For-profit Monopoly. 5. Theory-4: Margin. 6. Case-2: Revenue or Profit at a Ramen Noodle Shop in Otaru. 7. Theory-5: Price Elasticity of Demand. 8. Case-3: Uber’s Surging Price. 9. Theory-6: Direct Price Discriminations. 10. Case-4: Inverse Elasticity Rule and a Tough Negotiator. 11. Theory-7: Indirect Price Discriminations. 12. Case-5: Ahamo’s Cannibalization. 13. Theory-8: Monopolist’s Advertising Strategy. 14. Case-6: Advertising and Branding in Funeral Industry |
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| 事前学修・事後学修 ／Preparation and review class |
4. Preparation or Review Lesson No particular ones are planned. |
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| 使用教材 ／Teaching materials |
5. Teaching Materials My slides (circulated for free) will be uploaded on Manaba regularly. Please let me know if you are medically challenged: I can adjust them appropriately. |
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| 成績評価の方法 ／Grading |
6. Grading [1] Attendance (10%) [2] Homework Assignments (20%) [3] Midterm Exam (30%) [4] Report (40%) |
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| 成績評価の基準 ／Grading Criteria |
6. Grading Criteria I am not a sadist. All previous students who attended as many classes as possible and submitted as many assignments as possible could pass this course. However, you must work harder to get an “A” grade. Here is some information about the grading criteria. [1]: I will circulate the attendance sheet at the beginning of each session. [2]: Regular homework will be T/F questions after each “Theory” session. [3]: The midterm exam will be analytical and of a “take-home” style. TBD later. [4]: The final report will be about an actual business of your vital interest. TBD later. |
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| 履修上の注意事項 ／Remarks |
7. Course Style and Schedule The class will be in-person: online only if the pandemic situation deteriorates unexpectedly. I have an email account for your quick communications with me: ikedainotaru3@gmail.com You should submit your homework assignments, questions, etc., to this account. This course is on a quarterly basis: we will have two sessions each week: one on Monday 5th (16:10-17:40) and another on Friday 4th (14:30-16:00), and the course spans from April 10th to June 2nd, with the last session spared for the review. I will assign you a take-home midterm exam sometime in late April (due in the middle of May), and the final case report in the middle of May (due in the middle of June). 8. Remarks [A] I will take a sabbatical (a one-year official break from school duties to pursue my research) from September 2023 until August 2024. To compensate for this absence, I will teach Business Economics I in the spring quarter, mainly for the freshman students this fiscal year. Business Economics II (BE2, the second half of BE series) will be offered this year in the summer quarter (June-August 2023). It is for you and those who have taken BE1 in the previous years. In BE2, I will assume some basic knowledge (such as monopoly pricing, elasticity, etc.) to be covered in BE1 for your smooth learning in BE2. I will review them in BE2, but only briefly and selectively. Therefore, I strongly recommend that you take BE1 for credits to prepare for BE2. [B] The outlook of the COVID-19 pandemic seems to be improving, but some people are still concerned about its re-surge. In order to protect your right to learn during a terrible situation, let me spare the option of teaching this course entirely online. Stay safe and healthy! |
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| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない／No | ||
| 授業実施方法 ／Method of class |
①面接授業／Face-To-Face class | ||
| 遠隔授業 ／Online class |
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| 追加情報 ／Additional information |
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| 追加情報の詳細 ／Detailed information on additional information |
I may ask students to submit a case report about small and medium-sized enterprises in Hokkaido using knowledge you would learn in this class. | ||
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シラバス作成のためのガイドラインに従って作成した ／made this syllabus according to the guidelines |
はい/YES |
| No. | 回（日時） ／Time (date and time) |
主題と位置付け（担当） ／Subjects and instructor's position |
学習方法と内容 ／Methods and contents |
備考 ／Notes |
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| 該当するデータはありません | ||||