シラバス参照
シラバス参照
| 科目一覧へ戻る | 2022/04/06 現在 |
| 科目名／Subject | 英語コミュニケーションⅠ |
|---|---|
| 担当教員（所属）／Instructor | ホルスト (商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2022年度／Academic Year 前期／Spring Semester |
| 開講曜限／Class period | 火/Tue 3 |
| 対象所属／Eligible Faculty | 商学部／Faculty of Commerce |
| 配当年次／Years | 1年 , 2年 , 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2022/02/07 |
|---|---|
| 授業の目的・方法 ／Course Objectives and method |
This course aims to improve your English communication skills through: - Examining English language advertisements; - Learning about and practicing presentation skills in class - Writing essays on class topics - Group projects - Making an Advertising Campaign - making a TV commercial, a radio advert and a flier to advertise a product. During the course each group gives two class presentations. |
| 達成目標 ／Course Goals |
Weekly Contents - Learning about the aims, history and process of advertising. - Pair and group discussions in English, developing persuasion and advertising strategies. - Class presentations. - Homework: reading and writing assignments; preparing group project. Group Project - Choose a product or service and design an advertising campaign for it. Investigate and analyse the advertising campaign of a similar product/service to the one your group has chosen. Present your findings to the class (June). - Design and make a flier/pamphlet and a TV advert for your group's product/service and give a 15 minute presentation of your campaign (July). |
| 授業内容 ／Course contents |
1 Introduction to Advertising 2 Defining and positioning your message 3 Designing your Advertising Campaign 4 Print Advertising 5 The Rise of Marketing 6 Left & Right Brain / Presentation Preparation 7 Presentation 1: Analysing an advertising campaign 8 Censorship 9 TV Advertisements 10 Market Segments - Generational cohorts 11 Market Segments - Married vs Single 12 The Age of Majority 13 Voting and Elections 1 14 Voting and Elections 2 / Presentation preparation 15 Presentation 2: Group Advertising Campaigns |
| 事前学修・事後学修 ／Preparation and review lesson |
This class requires preparation time outside class every week for written homework and group projects: * Studying vocabulary * Essays on class topics * Preparing for presentations |
| 使用教材 ／Teaching materials |
* Weekly handouts prepared by the teacher with readings and discussion activities. * Videos and news articles freely available online. |
| 成績評価の方法 ／Grading |
Weekly Vocabulary Tests: 10% Presentation 1 & Report: 20% Presentation 2 & Report: 30% Weekly writing assignments: 40% * The absence limit for this course is 3 classes. |
| 成績評価の基準 ／Grading Criteria |
Written assignments are graded as follows: * How well the essay answers the essay topic * English fluency and accuracy * Persuasiveness of the argument * How well the essay conforms to academic writing conventions. Presentations are graded as follows: * Successful completion of research task. * English fluency & accuracy * Organisation of the content (how coherent and coherence) * Presentation skills - persuasiveness and use of visual aids. |
| 履修上の注意事項 ／Remarks |
* This class is most suited to second year students and above with good English skills. Any first year student who wishes to join the course should talk to the instructor directly before signing up. * All classes will be carried out face to face on campus (対面授業) * The medium of instruction of this course is English. |
| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない |