シラバス参照
シラバス参照
| 科目一覧へ戻る | 2022/04/06 現在 |
| 科目名／Subject | グローカルマネジメント入門 |
|---|---|
| 担当教員（所属）／Instructor | 猪口 純路 (商学研究科) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2022年度／Academic Year 後期／Fall Semester |
| 開講曜限／Class period | 火/Tue 5 |
| 対象所属／Eligible Faculty | 商学部／Faculty of Commerce |
| 配当年次／Years | 1年 , 2年 , 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2022/02/28 |
|---|---|
| 授業の目的・方法 ／Course Objectives and method |
The objective of this course is to assist students in developing abilities they will need to analyze business case studies that concern management and marketing strategy issues from a glocal point of view. The course uses interactive and practical case methods in order to teach students to think analytically, creatively, and cooperatively. Class members are divided up into small groups who discuss issues that pertain to each case. Each group frames its analysis and strategy and makes a presentation to the group at large. |
| 達成目標 ／Course Goals |
The main objectives of this course are to improve the student’s ability in the following ways: ・Analyze a variety of business problems logically. ・Communicate cooperatively with other group members. ・Develop appropriate solutions (strategies) to solve the problems. ・Organize and present ideas effectively. |
| 授業内容 ／Course contents |
Different instructors will focus on different types of business disciplines and perspectives such as marketing, strategy, organizational issues, and other topics. Instructors guide students through these case analyses, ask questions, and present issues relevant to the case. Different instructors may approach cases differently. A tentative schedule of the course is as follows. 1. Introduction 2. Glocal Management: Marketing 3. Glocal Management: Marketing 4. Glocal Management: Marketing 5. Glocal Management: Strategy 6. Glocal Management: Strategy 7. Glocal Management: Strategy 8. Glocal Management: Management 9. Glocal Management: Management 10. Glocal Management: Management 11. Glocal Management: Marketing 12. Glocal Management: Marketing 13. Glocal Management: Marketing 14: Glocal Management: Strategy 15. Glocal Management: Strategy |
| 事前学修・事後学修 ／Preparation and review lesson |
In weeks that follow instructors will provide students with case materials in advance of group discussions. It is absolutely necessary that students carefully read materials prior to performing group work. Any student who registers for this class agrees to have the discipline to read the material in advance – This is an absolute requirement. |
| 使用教材 ／Teaching materials |
Printed materials for each case will be provided at least one week in advance of group discussions. Students may also be asked to perform supplemental research on the Internet. Instructors will provide guidance. |
| 成績評価の方法 ／Grading |
Class participation ： 30% Case presentation ： 30% Case study report ： 40% |
| 成績評価の基準 ／Grading Criteria |
100−90 Outstanding 89−80 Very good 79−70 Good 69−60 Satisfactory 59 − 0 Fail |
| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない |