シラバス参照
シラバス参照
| 科目一覧へ戻る | 2023/03/17 現在 |
| 科目名／Subject | 国際マーケティング |
|---|---|
| 担当教員（所属）／Instructor | プラート カロラス (商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2021年度／Academic Year 前期／Spring Semester |
| 開講曜限／Class period | 月/Mon 1 , 木/Thu 3 |
| 対象所属／Eligible Faculty | 商学部／Faculty of Commerce |
| 配当年次／Years | 3年 , 4年 |
| 単位数／Credits | 4 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2021/02/28 | ||
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| 授業の目的・方法 ／Course Objectives and method |
The aim of this course is to provide a general understanding of the range of topics which face international/global marketers. Students will learn analytical and solution skills necessary to successfully market products and services around the world. Each week students will first learn theoretical concepts related to international/global marketing via lectures in addition to self-study of textbook materials before each class. In the second part of each class students will work in teams to search for information and examples related to the week's topic, by using online resources. Students will discuss the gathered information with their team members and will give brief presentations in English to the rest of the class. Classes will be conducted online in real-time via Zoom. | ||
| 達成目標 ／Course Goals |
Upon successfully finishing this course, students should be able to: -analyze critically and creatively the multiple aspects of marketing in a complex global market environment -understand the influence of national culture on all aspects of marketing and on consumer behavior. -formulate strategies related to the standardization and adaptation of the global marketing mix -discuss international marketing-related issues in English |
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| 授業内容 ／Course contents |
Ch. 1: Globalization Ch. 2: Global Economic Environment Ch. 4: Cultural Issues and Buying Behavior Ch. 5: Political and Legal Environment Ch. 6: Global Marketing Research Ch. 7: Global Segmentation and Positioning Ch. 9: Global Market Entry Modes Ch. 10: Global Product Development Ch. 11: Marketing Products and Services Ch. 12: Global Pricing Ch. 13: Communicating with the World Customer Ch. 15: International Distribution and Retailing Ch. 18: Marketing in Emerging Markets Ch. 19: Global Marketing and the Internet |
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| 事前学修・事後学修 ／Preparation and review class |
Students will need to prepare for each class by reading the chapter in the textbook related to the topic for that week prior to the class. Selected chapters of the textbook and lecture notes will be made available via the 'manaba' system. Students will need to review the information they collect via team work after each lecture to update the information from the textbook. | ||
| 使用教材 ／Teaching materials |
Textbook: M. Kotabe and K. Helsen, Global Marketing Management, 5th ed., Wiley. Selected chapters and lecture notes will be made available via the 'manaba' system. | ||
| 成績評価の方法 ／Grading |
Grading will be based on class attendance, team presentations, a mid-term exam, and a final exam, as follows: Class attendance 10% Team presentations 25% Midterm exam 30% Final exam 35% Midterm and final exams for this class are given during exam week. Students will be given the choice between answering multiple-choice questions in English or essay-style questions in English. |
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| 成績評価の基準 ／Grading Criteria |
90-100: Has excellent knowledge of the course topics and superior ability to discuss, write and present 80-89: Has good knowledge of the course topics and good ability to discuss, write and present 70-79: Has fair knowledge of the course topics and a reasonable ability to discuss, write and present 60-69: Has some knowledge of the course topics but lacks the ability to discuss, write and present 0-59: Has poor knowledge of the course topics and lacks the ability to discuss, write and present |
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| 履修上の注意事項 ／Remarks |
Classes (lectures, discussions, and presentations) are in English. Students will need to have previously taken an introductory class in marketing. | ||
| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない／No | ||
| 遠隔授業 ／Online class |
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