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授業情報／Course information

科目一覧へ戻る 2023/03/17 現在

科目名／Subject グローカルセミナーII／Glocal Seminar II
担当教員（所属）／Instructor 船津　秀樹 (商学部)
授業科目区分／Category YOUC PROGRAM　
開講学期／Semester 2017年度／Academic Year 　前期／Spring Semester
開講曜限／Class period 月/Mon　3
対象所属／Eligible Faculty
配当年次／Years 2年 , 3年 , 4年
単位数／Credits 2
研究室番号／Office 船津　秀樹(333)
オフィスアワー／Office hours 船津　秀樹(毎週火曜日と木曜日、お昼休みの時間帯をオフィスアワーとします。（１２：１０～１２：４５）これ以外に時間帯に、相談がある場合には、事前にメールでアポイントメントを取った上で、研究室においで下さい。)
更新日／Date of renewal 2017/03/17
授業の目的・方法
／Course Objectives and method		 　The purpose of this seminar is to provide basic knowledge on global business and marketing. We also pay attention to the local companies, especially in Hokkaido.
達成目標
／Course Goals		 Students are expected to acquire the basic knowledge on global business and marketing. It is also expected to learn how to globalize local companies through exporting or foreign direct investment. It is requested to submit a report by the end of the seminar.
授業内容
／Course contents		 Week 1~3 Globalizing Processes of the Companies
Week 4~5 Can Hokkaido Companies be Globalized?
Week 6 Introduction to Global Business
Week 7 Basic Theories of Global Business
Week 8 Japanese Multinational Corporations
Week 9 Japanese Companies in Asia  
Week 10 Introduction to Global Marketing
Week 11 Basic Theories of Global Marketing
Week 12 Product Strategy
Week 13 Price Strategy
Week 14 Physical Distribution Strategy
Week 15 Promotion Strategy
使用教材
／Teaching materials		 The details of the textbooks and/or materials will be announced in the first class.
成績評価の方法
／Grading		 Participation in the discussion (20%)
Presentation (30%)
Short essay (50%)
成績評価の基準
／Grading Criteria		 Positive involvement will be highly reqired.
履修上の注意事項
／Remarks		 The contents of the seminar might be changed based on the academic background of the students. Please join the orientation.
備考
／Notes		 This syllabus is for ANAZAWA's class.
遠隔授業
／Online class
□ 遠隔授業／Online class

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