シラバス参照
シラバス参照
| 科目一覧へ戻る | 2023/03/17 現在 |
| 科目名／Subject | 国際市場論 |
|---|---|
| 担当教員（所属）／Instructor | 王 力勇 (商学部) |
| 授業科目区分／Category | 夜間主コース 学科別専門科目 |
| 開講学期／Semester | 2017年度／Academic Year 後期／Fall Semester |
| 開講曜限／Class period | 火/Tue 6 |
| 対象所属／Eligible Faculty | 商学部夜間主コース／Faculty of CommerceNight School |
| 配当年次／Years | 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | 王 力勇 |
| オフィスアワー／Office hours | 王 力勇(随時（事前にメールで連絡してください) |
| 更新日／Date of renewal | 2017/02/27 | ||
|---|---|---|---|
| 授業の目的・方法 ／Course Objectives and method |
The objective of the course is to provide students with a thorough understanding of the influence of national culture on marketing communication across national borders. After finishing this course, students should be able to analyze cross-cultural communication issues facing global marketers. Classes will use the lecture format for discussing theoretical concepts, and will illustrate these through concrete examples, cases, and commercials from around the world. | ||
| 達成目標 ／Course Goals |
After finishing this course, students should understand significant differences of major national cultures and should be able to analyze the influence of national cultures on global marketing communication issues. |
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| 授業内容 ／Course contents |
Ch. 1: The Paradoxes in Global Marketing Communications Ch. 2: Global Branding Ch. 3: Values and Culture Ch. 4: Dimensions of Culture Ch. 9: Culture and Advertising Appeals Ch. 10: Executional Advertising Style and Culture |
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| 使用教材 ／Teaching materials |
Textbook: M. de Mooij, Global Marketing and Advertising Understanding Cultural Paradoxes, 3rd (2010) or 4th edition, (2013), Sage. | ||
| 成績評価の方法 ／Grading |
Final exam 75% Attendance 25%. |
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| 成績評価の基準 ／Grading Criteria |
Details regarding the grading criteria will be announced at the start of the course. | ||
| 履修上の注意事項 ／Remarks |
Classes will be conducted in English. It will be beneficial for students to have a basic understanding of marketing and to have taken an introductory class in marketing at the undergraduate level. | ||
| 遠隔授業 ／Online class |
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