シラバス参照
シラバス参照
| 科目一覧へ戻る | 2023/03/17 現在 |
| 科目名／Subject | 英語コミュニケーションI |
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| 担当教員（所属）／Instructor | ホルスト (商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2017年度／Academic Year 後期／Fall Semester |
| 開講曜限／Class period | 月/Mon 1 |
| 対象所属／Eligible Faculty | 商学部／Faculty of Commerce |
| 配当年次／Years | 1年 , 2年 , 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2017/03/14 | ||
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| 授業の目的・方法 ／Course Objectives and method |
This course aims to improve your English communication skills through: - Examining English language advertisements; - Learning about and practicing presentation skills in class - Writing essays on class topics - Group projects - Making an Advertising Campaign - making a TV commercial, a radio advert and a flier to advertise a product. During the course each group gives two class presentations. |
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| 達成目標 ／Course Goals |
Weekly Contents - Learning advertising vocabulary. - Discussions, presentations, developing persuasion and advertising strategies. - Homework: reading and writing assignments; preparing group project. Group Project - Choose a product or service and design an advertising campaign for it. Investigate and analyse the advertising campaign of a similar product/service to the one your group has chosen. Present your findings to the class (Nov). - Design and make a flier/pamphlet and a TV advert for your group's product/service and give a 20 minute presentation of your campaign (Feb). |
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| 授業内容 ／Course contents |
1 Introduction to Advertising 2 Defining and positioning your message 3 Designing your Advertising Campaign 4 Print Advertising 5 Persuasive writing / Collateral Advertising / Censorship 6 Left & Right Brain / Presentation Preparation 7 Presentations 1: Analysing an advertising campaign 8 Radio Advertisements / Phobias 9 TV Advertisements 1 10 TV Advertisements 2 / Age and Responsibility 11 Market Segments: Gender 12 Market Segments: Age Groups 13 Voting and Elections 1 14 Voting and Elections 2 1/ Presentation preparation 15 Presentations 2: Group Advertising Campaigns |
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| 使用教材 ／Teaching materials |
Weekly handouts prepared by the teacher with readings and discussion activities. Online examples of English language advertisements. |
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| 成績評価の方法 ／Grading |
Presentation 1 & Report 30% Presentation 2 & Report 40% Weekly writing assignments: 30% Students are expected to attend class, participate fully and use only English. This class requires preparation time outside class every week to do written homework and project work. |
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| 成績評価の基準 ／Grading Criteria |
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| 備考 ／Notes |
The absence limit for this course is 3 classes. | ||
| 遠隔授業 ／Online class |
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